This is my best blogging advice. I used to struggle with providing consistent content. I’d get stuck on a single idea for days at a time wanting to get it exactly right. That all changed when I learned to serve up my big ideas in multiple courses. Instead of treating every post like a magnum opus, I began to think of them as parts of a whole.
In addition to thinking small, I recommend being redundant. These are two halves of the same piece of advice. To think small means to have a slice of the cake that is your big idea. Repeating yourself is like going back for seconds. Your best ideas deserve repeat attention. Don’t struggle to amass a wealth of original ideas. You may only have a few good ideas. Don’t take them for granted. Love them. Explore them. Take them bowling. You’re only truly redundant if you don’t get to know your ideas, if you always make the same casserole without ever toying with the recipe. Great bloggers know this trick. They are known for their big ideas because they won’t shut up about them. (more…)