The success of Apple can be summed up in three words; style, innovation and reliability. If you actually look at the best home Internet businessesthey have learned similar lessons. How do these factors, or ’secrets’ make a difference?
- Style – Apple’s products have a strong focus on style or presentation. If you think back to the first MP3 players they were small, USB drive like and had a tiny LED screen. Then came the iPod™, something doing the same job but it had style and looked desirable.Apple’s product launch presentations are now actually studied as best practice. I read an article which said that Steve Jobs was so good at presentations he had ‘earned’ the right as a CEO to wear a black casual shirt and jeans. Can you think of another CEO, apart from possibly Richard Branson, who would do a presentation dressed like he was going for a walk in the park?
- Innovation – What is the benefit of the product to your niche market? How far does the product meet or exceed those expectations?